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You may be familiar with Simon Sinek’s TED talk and book. Here’s another WHY angle. A client of mine who is the founder of a small manufacturing company. When I met him, it was himself, his wife, and an assistant in their small workshop, struggling with cash-flow issues. They said they wanted to grow the business so they could eventually have a better life/work balance. We set up a plan to do just that by increasing capacity and sales, and it was extremely successful - within

For the third time in a year, I have now been approached by a customer whose business is in a bind. It is a bit frustrating to see a...